Christophe Berthet

Chief Executive

Quebec Immigration

In 2020, Christophe Berthet, Chief Executive at Quebec Immigration, called on ExpoPolis to remodel the largest physical fair in Quebec (dedicated to new immigrants) into a virtual one.

Name: Quebec Immigration and Integration fair (Salon Immigration et Intégration au Québec)

3 days (with exhibitor presence)

1-month virtual access to the fair - so that visitors could continue the online experience without the presence of exhibitors.

220 booths with 1,200 virtual professionals

12,500 unique visitors

+ 100,000 booth visits

While it is the health crisis that initially forced us to turn to the virtual world for the organisation of our fair, it is now clear that we will be continuing with this event format in the future! It is the perfect complimentary activity to physical fairs.

We were able to reach people who would not have gone to the classic show because of the distance. We even discovered a new clientele: future immigrants who had not yet arrived in Quebec, but who were wanting to prepare for their imminent arrival. With the ExpoPolis platform, there are no longer any constraints relating to distance and travel! We are accessible to everyone, regardless of whether they are on the territory or from further afield.

Visitor traceability. With ExpoPolis, our exhibitors have the possibility, at the end of the show, to download the list of people who virtually visited their booth together with their email addresses. Usually, for a physical event with 10,000 visitors, we only manage to retrieve around 3,000 email addresses since it is a personal preference to share this information. With a virtual fair, this data collection is automatic. We had 12,500 unique visitors and as many email addresses! A veritable gold mine allowing us to easily follow-up leads or make initial contacts.

Support, listening and openness to new ideas - these are just some of the real benefits of working with ExpoPolis. And it is thanks to this that we have been able to create a finely tuned fair that meets our expectations.

The ExpoPolis platform is very intuitive. Our exhibitors have adapted extremely well. The system is clear, easy, and well structured ... this fluidity and ease of use were among our main criteria. And for a very good reason; when we have 1,200 exhibitors, we neither have the time or desire to give a demo to everyone. And on this front, ExpoPolis scores 10/10!